By all accounts, Steve Jobs was a force of nature. Pedestrian terms like “having a passion” and “commitment to excellence” seem small compared to the high energy and focus he brought to business. Even today’s generation of narcissistic phonies who parade around parroting lines from high achievers while under achieving realized he was the Real Deal. (A quick aside – Have you ever notice that people who mouth the phrase ”failure is not an option” usually fail?)
What separated Jobs from other people wasn’t simply his technical know-how and imagination. What separated Jobs from others was that he flat out lived his value of extreme excellence. In that regard, he was the personification of the Apple brand. His values flowed through every facet of the business – even to the advertising of Apple products. Excellence wasn’t some contrived marketing gimmick.
Jobs once said the following:
Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful … that's what matters to me.– Wall Street Journal, 1993Taking the concept of creating something wonderful for the customer and translating it to revolutionary products is really what it’s all about. Have we in the biotech industry lost sight of this?
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